The Atlantic discusses the selection of Pantone’s color of the year and color trends in brands & fashion. It’s interesting to see the process and effects of color on branding.
"…branding, more subtly, uses color to its advantage, and the fingerprints of Pantone’s obsession with forecasting can be spotted on everything from Tiffany’s to Starbucks. Color helps to forge some strikingly firm mental associations: Republicans are red, Democrats blue. Mention pink, and many will think of the bubblegum hue of breast cancer’s ribbons. In fact, the Susan G. Komen Foundation has so successfully tied itself to the color pink that several other campaigns against diseases have adopted their own colors.”
SURGE Accelerator & Class 3 Companies have been an amazing client & partner. We’re so excited to see our “kids” grow up and present tomorrow!
We hope you can make it and check out our pitch deck designs (along with some new rebranding & startup marketing and design materials.
These companies are amazing & solving real problems in the industry. Congrats to all 11 companies; you’ve been awesome to work with!
Check out some of the companies from Class 3: "Wrapping up SURGE Class 3: SURGE DAY 2014"
We’re celebrating FIVE along with some of our favorite people, and we couldn’t have done it without you!
Whether you’re a community supporter, family supporter (thanks mum & dad!), or client past & present, we’d love to see you!
RSVP + Details below:
(beer provided by our favorite local brew: Buffalo Bayou Brewery)
An intimate profile of our partners at Aleberry Creative, who learned that doing what you love is as easy as going ahead and doing it.
Thanks for the great write-up by Sarah at GlobalWrites on Aleberry’s design success and philosophy!
This weekend Aleberry will be participating & “community sponsoring” the Houston Writeathon along with some of our other mates!
On Saturday, writers, designers, data nerds, and civil servants will come together to improve government communication starting with our own beloved city!
RSVP here to be part of the awesomeness and help make a difference in the community:
*Oh and did we mention there’s a notebook bar! Amazing!*
Thanks to Open Houston for providing a few resources, tools, and sample projects:
If you’re into data visualizations or infographics, here are some tools that you can use:
- City of Houston Open Data Portal
- Many Eyes (web-based data visualization; requires Java)
- Google Charts
- Tableau Public
- Infographic Templates from Graphic River ($)
- RSS Voyage (visualize RSS feeds)
You can work your own ideas, or you can pick from this growing list of sample projects:
- Visualize the procurement process with an infographic. This is the best thing we have right now. And don’t forget about the Hire Houston First program!
- Visualize the variety of City of Houston social media channels, and what they talk about.
- Conduct an open data inventory by correlating the datasets on theopen data portal with this census.
- Tackle the dreaded parking sign and make it easier to understand.
- Visualize key data from the City of Houston’s recently “released” audit letters from the Controller’s office. Backstory here.
- Translate the Health Pets, Healthy Streets initiative into a marketing campaign.
- Redesign the Graduation Game Plan Toolkit from the Department of Neighborhoods. More info here and here.
- Rewrite Hire Houston First for an audience of small businesses who do not currently do business with the City.
- Visualize how to obtain a library card and the benefits you enjoy.
- Pull together all of the resources for relocating to Houston and map out a website.
- Create some quick and dirty maps using BatchGeo. Maps you can tackle are: dog parks, hiking trails, fitness centers, tennis courts,golf courses, bikeway trails, skate parks, community centers, andurban gardens, among others.
- Translate the City of Houston’s transportation ordinances into plain language, and explain what it means for competitors like Uber andLyft.
- Translate the minimum lot ordinance to show how residential neighborhoods can mobilize and protect the character of their streets.
- Provide a summary of dense research papers like this.
- Work with issue advocates to draft online petitions using the Change.org platform.
- Describe a light rail stop and the attractions surrounding it.
- Work with board members of the Houston Center for Literacydrafting their new strategic plan.
- Develop a new marketing campaign around the City’s 311 app, using the built-in rewards system to drive community engagement.
- Translate one or more City ordinances into plainspeak.
- Create an infographic for special event designations and filing deadlines.
- Provide written use cases and/or visualizations of all the things you can do with My City Maps & Apps.
- Create a written or visual document that shows all of the ways you can get to and from Houston’s airports.
- Create a what you can do to help marketing flyer, designed to the specs of a water bill insert.
- Set up a website of Houston facts and tag them with key pieces of information.
- Better written and visual information about how Houston residents can enroll in a health insurance plan.
- Come up with a marketing campaign for soliciting and incorporating website feedback for the City of Houston. (It has to be better than this!)
- Help communicate the One Bin For All vision, either through writing or visuals.
- Write an editorial tackling something you find in the recentPerformance Insights report from the Finance Department. We’ll publish here!
Open Houston will keep adding to this list as the event approaches, so be sure to check back!
In an article for Entrepreneur, Richard Branson explains the importance of a company’s involvement in the community in relation to long-term success.
Getting involved in volunteer efforts may help you to find customers and grow a business with deep roots in the community, which may be integral to its long-term success.
He describes one of Aleberry’s core philosophies of being involved in Houston, especially with start-ups (more coming up about upcoming hackathons & mentoring this month) and reasons for our success.
Through the relationships you build by doing such work, your business will become a hub for the community, supporting and fostering the people around it. It will help you to build a stronger culture within your company, better relationships with your customers and staff, and ultimately a more successful business.
Through mentoring & volunteering at Houston-based start-up and tech events, we have seen a higher rate of design referrals and great clients. We have found our clients are happier, and we have built a reputation of trust worthiness and reliability in the community.
At the end of the day, the community surrounding both you and your business will play a key role in your company’s culture and happiness. We’re lucky to have great design clients and partners in Houston!
Take a look at events like Startup Weekend or civic hackathons. Many thanks to people like Jeff Reichman (January Advisors) and Jerald Reichstein (Bouncing Pixel and GroundUP Houston), and MANY others who help pull together the startup community. A few hours of your weekend can help foster great ideas and help your company go a long way.
A Good User Interface has high conversion rates and is easy to use.
Jakub Linowski compiled a list of User Interface best practices on GoodUI.org.
The site is great and quick read for designers, marketers, and business owners.
There are currently 32 “Ideas” displayed with visual do’s and do not’s that are easy to scroll through.
Bonus for signing up for their newsletter to get bi-weekly “ideas”.